Black Friday Sale
My task was to create both visually striking web banners and a landing page for a Black Friday Sale. It was of paramount importance that the artwork highlighted the sale on offer and enticed the user to click the banner. I integrated silhouette visuals of prominent global destinations ensured a visual reference that didn’t attract from the strong sale messaging.
A bold headline, strong silhouette visuals, and a simplified colour palette.
It was important that the artwork not detract from the main content of the page but supplement it. I wanted to provide the user with easily digestible messaging that enitced them to direct their attention to the featured content and specials below.
I applied the strong silhouette imagery and colour combinations for the upper part of the banner and utilized the colour white. The significance of incorporating white became more apparent when seeing how it seamlessly blends into the main body of the page. All of this assisted with directing the attention of the user to the content below.
