Black Friday Sale

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Together with the title and subtitle the only other instructions provided were to display the text in a bold way while providing a gateway to the promoted European product. Additional consideration also needed to be given to the fact that these images were in support of a landing page that displayed select European journeys being promoted as part of this sale.


The first slide shown is that of a header image that appeared at the top of a landing page. As the body of this page was going to utilize immersive imagery I did not want to distract the user with a large photographic image. The large text was used as a focal point with silhouettes of well known landmarks in Europe to anchor the text. With the flexibility of the landmark silhouettes I was able to easily translate this design across a number of dimensions.


Adobe Photoshop, Adobe Illustrator.

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