Trade Day 2019
On October 17, 2019, cannabis legalization celebrated its one-year anniversary in Ontario. As part of this celebration a trade event was held which was attended by both retailers and OCS associates. For this event I was tasked with preparing collateral that included booth signage, buttons, clothing and programs.
Registration Booth Signage
Utilizing approved imagery and fonts my initial task was to create registration booth signage. Of prime importance was to convey the event name and messaging in a clear and concise way with consideration also given to how the desk frontage would be illuminated from the top and bottom. The brand green and yellow stood out prominently against the darker gray, both on the illuminated booth and in the open space.
Event decor that set brand tone and created excitement
Flexibility on placement
These modular cubes were displayed in the registration foyer, trade show booths and as table centre pieces. I assisted in both preparing files and coordinating with stakeholders to produce the final product.
