1. PROJECT BRIEF
Adhering to the the company brand guidelines, while utilizing the supplied logos and titles, the brief was to source several images and create cover art for an EDM deployment.
I broke the artwork into three distinct areas; title, logos and imagery. The style of the title treatment is defined by the brand guidelines and needed to be followed closely. The logos are representative of two brands and it was felt that a clean, white block brought about the most successful result. The area of creative freedom was in the choosing of imagery. I focussed on images with angles, vanishing points and ones where the composition anchored the title. In doing this my ultimate aim was achieved which was having an an attractive image but the eye of the viewer is subconsciously drawn to the title.
3. SOFTWARE USED
Adobe Photoshop, Adobe Illustrator.