1. PROJECT BRIEF
To produce a poster that can be distrubuted and printed to TTC offices around the globe. The Chairman’s Award provides everyone in our Global TTC Family with an opportunity to suggest innovative ideas and concepts that offer real value to our many of the amazing TTC brands.
There were four elements that were required to have prime focus within the poster, these were; the main title, the six brand logos, the key headline and submission details. The basis of the artwork are the vector illustrations displaying ideas and innovation. The colour blue is used as a foundation with the bolder warm colours providing the punch to the message. With the bold appearance of the title it was felt that there was no need to have this display in a bold colour hence the white. The key headline is supported bu the negative space surrounding it as well as the warmer subheadline which anchors the positioning of this title. The true anchor point of the poster is the solid blue at the bottom which contains the submission details where it leads into the vector illustrations. Here it forms a natural, organic, baseline to display the six brand logos on which all submissions are to be based.
3. SOFTWARE USED
Adobe Illustrator, Adobe Photoshop, Adobe Acrobat.
Client: The Travel Corporation
Date: April 10, 2019